THEME OF this new edition
User Experience, the secret weapon for a successful app!
Texto del título
Una pequeña coletilla
User Experience, also known as UX, is about putting the user in front, without forgetting there's a real person behind it, with needs, goals and feelings.
Those interesting factors have brought a lot of professionals into the UX field, concerned about addressing people's problems, but keeping in mind their own product success and business goals.
The solution to tackle this —or the "ideal app"— will keep all those factors into account while delivering an elegant, purposeful and easy to use experience that goes beyond the product itself.
